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Wednesday, December 19, 2012

From Birth to Death - nike free run 3



The euphoria of the growth stage slows down to a more steady and sedate pace, which can often offer an abundance of opportunities, and can also pose some potential threats nike free run 3. Your competition is likely to be at it's fiercest during this stage, and the level and success of your marketing will almost certainly prove to be a critical factor in your product's success.

The Maturity stage is quite similar to human adulthood nike free run womens. Massive growth is unlikely, and as long as we accept our age and take care of ourselves, we can reasonably look forward to a long and healthy future, both for us and our products.

Increasing the market share during the Maturity stage is possible, but will probably not prove to be very cost effective Luxe boots. Right now, the product is more likely to be affected by trends in the market than at any other time.

Assuming that demand remains healthy, then marketing, promotion, advertising and visibility are of the utmost importance in order to maintain rather than increase nike free run 3. New packaging can help to rejuvenate a product during the Maturity stage, as may new sales methods, or aggressive competition either with the product's features or price.

The Happy PensionerFinally, the Decline stage in the Product Life Cycle . The human Golden Years are not the death agonies. In the same way that most pensioners enjoy many long and happy final years, so too can your product! Round about this time a common error is to misread short-term fluctuations, and misinterpret them as the beginning of the Decline stage. Although the Product Life Cycle is theoretically a smooth and quite elegant curve, the reality is that there are constant variations that may be down to any number of external factors. The diagram below demonstrates the point, and shows a realistic model against the theoretical one.The Decline stage does not mean that it's time to abandon your product altogether, but that new and appropriate strategies may be in order. For software, this may mean new versions and features, adaptation to newer operating systems and hardware, price reductions, in short, whatever is required to prolong the life of the product.Try applying the concept of the Product Life Cycle model to your application. You should be able to implement quite a few new options and strategies once you have identified the current stage in your product`s life cycle, and in the market itself. While the Product Life Cycle concept is useful, it is equally important to consider the external factors, particularly in response to the Decline phase. My own favourite way of looking at these external factors is the PEST analysis; Political, Economic, Social and Technological. Take all of this information into account before applying any form of life cycle based strategies.Applying the Product Life Cycle to your application will allow you to take a step back from the day-to-day running of your business, and to see objectively where you are, and what opportunities and threats lie ahead.

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