But according to a survey by Move, Inc LeBron 9 Shoes.--which operates Realtor.
com--nearly half (47%) of home buyers don't even know the tax credit exists! A marketing communication plan is needed to target the first time home buyer educating them about this tax incentive Nike Foamposite Pro. Fifth challenge: Fear in the Marketplace-52% of Americans are concerned that they or someone they know will face foreclosure in the next six to 12 months.
-18.9% (one out of five) of homeowners plan to take advantage of the administration's new program to help prevent foreclosures Kobe VII (7). -21% of all homeowners with a mortgage contacted a lender to restructure their loan in the last 12 months.
-Half (10.6%) of those homeowners that contacted their lender experienced success while 5% still await an answer. -27.1% of adults believe that they or someone they know may default on their mortgage because of unemployment or because they owe more on their home than it's worth. I won't even begin to mention the media's contribution to this fear. The reality is that people are scared and need guidance. The question is , "who will they trust" They will trust those whom they have a strong relationship with and/or those who have unshakeable credibility. To meet this challenge create a marketing plan that brands you as experienced in your field and a knowledgeable professional that can be trusted.The good news in all of this is that there is a ton of opportunity out there. Take a look at the statistics of when Americans are planning on buying:-23% of all adults plan to purchase a home in the next five years-5.8% within next 12 months,-12.8% within the next two yearsHere is the opportunity - First-time Home Buyers make up over half (53.5%) of the market, and the government is offering them an $8,000 tax credit to purchase a house. But here's the kicker: 47.
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